Search engine optimization (SEO) is the process of improving the visibility and relevance of a website or a web page in the organic results of a search engine. SEO is a vital skill for anyone who wants to create, market, or manage online content in the digital age.
However, SEO is not a static or simple field. It is constantly evolving and changing as search engines update their algorithms, user behavior shifts and new technologies emerge. That is why learning SEO today is more important than ever.
In this article, we will review the 7 best online SEO courses in 2024 that will help you master the latest SEO trends, techniques, and tools. Whether you are a beginner or an expert, these courses will teach you how to optimize your website for higher rankings, traffic, and conversions.
Our Best Online SEO Courses Top Picks
1. RankMath SEO Course
RankMath SEO course is the most recent SEO course which was launched in October 2023 and has been the talk of the town since its release. I enrolled in this course and it has been very beneficial to me.
What I like most about this course is its ever-updated content. In December of 2023, they updated their curriculum and added a new module of the course which focused on crafting high-quality content. This is after Google’s November Core update.
As you all know, Rankmath is one of the best SEO plugins out there. They make this course for anyone interested in learning about search engine optimization (SEO), increasing their website visibility, learning about advanced SEO techniques, and lots more.
This course is fully practicalized, they show you all you need to do every step of the way. You can check out the full Rankmath SEO course review.
What you’ll learn
- SEO Foundations
- Unraveling Search Engines
- Getting Your Pages Indexed Fast
- Keyword Cornerstones
- Mastering Keyword Research
- Architecting Site Authority
- Crafting High-Quality Content that Ranks
| Institution | RankMath |
| Provider | RankMath Official Website |
| Instructor(s) | Jack |
| Best for | Webmasters, SEO Enthusiasts, Bloggers, Freelancers, Solopreneurs, Businesses, and Agencies |
| Duration | 2+ hours and constantly updated |
| Cost | Free + Paid |
| Certificate | No |
| Format | Videos with Q&A session |
2. HubSpot SEO Training Certification Course
HubSpot SEO training certification course is my second favorite SEO course. HubSpot is an industry-known digital marketing company, with lots of tools and courses in digital marketing, including search engine optimization (SEO).
This course covers the fundamentals and advanced tactics of SEO, from website optimization, keyword research, link building, and lots more.
HubSpot Academy offers two certified SEO courses. The first certification is the Basic SEO Course, and the second certification is the SEO II Course, which is an advanced SEO course. They issue industry-recognized certificates upon completion and a pass mark in the examination for each of their SEO courses.
You can insert your certificate into your LinkedIn profile, and they also have a badge, which you can insert on your website.
SEO: What you’ll learn
- SEO Basics
- On-page & Technical SEO
- Keyword Research for SEO
- Link Building
- Optimizing for Rich Results
- SEO Reporting
- SEO Certification
SEO II: What you’ll learn
- SEO Page Experience
- Improving Technical SEO
- SEO for Website Migration
- SEO Performance Analytics
- SEO II Certification
| Institution | HubSpot Academy |
| Provider | HubSpot |
| Instructor(s) | Rachel Sheldon, Matthew Howells-Barby, Corey Braccialini, and Kevin McReady |
| Best for | Marketers, Content creators, and anyone else looking to skill up on SEO. |
| Duration | Less than 3 hours for each |
| Cost | Free |
| Certificate | Yes |
| Format | Video and Quizzes |
3. UC Davis SEO Specialization Course
This UC Davis SEO Specialization Course will help you become an SEO Expert. Master search engine optimization tools and strategies.
What you’ll learn
- Complete a competitive analysis on a webpage.
- Develop a solid approach for achieving a productive and successful relationship with your client.
- Create influencer relationships and collaborations and analyze data to see which content gets the most shares.
- Create a final report of your findings and recommendations for SEO and present your recommendations to your client.
| Institution | University of California, Davis |
| Provider | Coursera |
| Instructor(s) | Eric Enge, and Rebekah May |
| Best for | Beginners and Experts |
| Duration | 3 months |
| Cost | $49/month with 7 days free trial |
| Enrollments | 165,277 students |
| Ratings | 4.7 stars (10,749 reviews) |
| Certificate | Yes |
| Format | Videos |
4. UC Davis Google SEO Fundamentals
This UC David Google SEO fundamental course will give you an understanding of search engine algorithms and how they affect organic search results and websites.
What you’ll learn
- Complete a competitive analysis on a webpage.
- Interpret brand recognition through social media.
- Create sitemaps and robot.txt files, plan redirects, and manage site errors.
- Use a variety of SEO tools to conduct an audience analysis and develop the personas of your ideal buyer.
| Institution | University of California, Davis |
| Provider | Coursera |
| Instructor(s) | Rebekah May |
| Best for | Beginners and Experts |
| Duration | 29 hours |
| Cost | $49/month with 7 days free trial |
| Enrollments | 151,420 students |
| Ratings | 4.8 stars (3,397 reviews) |
| Certificate | Yes |
| Format | Videos |
5. Yoast SEO Training Course
This Yoast SEO training course will teach you all the essentials of SEO and what you need to know and do to rank your website.
What you’ll learn
Free
- SEO for beginners.
- WordPress for beginners.
- Yoast SEO for WordPress plugin.
- WordPress block editor training.
- Structured data for beginners’.
- Replays of the monthly SEO Update by Yoast.
SEO Premium
- All-around SEO.
- International SEO.
- Keyword research.
- Local SEO.
- Ecommerce SEO.
- SEO copywriting.
- SEO for beginners.
- Site structure.
- Structured data for beginners.
- Technical SEO.
- WordPress block editor.
- WordPress for beginners.
- Yoast SEO for WordPress plugin.
- Understanding structured data.
- The Yoast SEO Premium plugin.
| Institution | Yoast SEO Academy |
| Provider | Yoast SEO |
| Best for | Beginners – Experts |
| Cost | Free & Paid $99 / year |
| Enrollments | 350,000+ students |
| Ratings | 4.6 stars (350,000 reviews) |
| Format | Videos and Practicals |
6. Moz SEO Training Courses
This Moz SEO Training course will teach you all you need to know about SEO, from
SEO Essentials, Keyword Research, Local SEO, Technical SEO, SEO Competitive Analysis, SEO Client Prospecting and Pitch, a 30-day Free SEO Course, and more other courses.
These courses include both paid and free lessons. The paid courses range from $49-$595.
What you’ll learn
- Fundamental SEO concepts
- Keyword research
- Page optimization
- Link building essentials
- Local SEO
- Reporting on SEO and lots more
| Institution | Moz Academy |
| Provider | Moz Website |
| Instructor(s) | Different instructors for each series |
| Best for | Beginners – Expert SEOs |
| Duration | N/A |
| Cost | $49-$595 + Free |
| Certificate | Yes |
| Format | Videos |
7. Semrush SEO Crash Course
This Semrush SEO crash course will help you get back to basics and show you the key foundational steps to rank in Google.
If you’re a beginner to SEO or you feel overwhelmed with all of the SEO content out there, or just want a tested battle plan that you can use to get more traffic from Google, then this course will help you achieve that.
What you’ll learn
In this actionable crash course, you’re going to learn the basics and the key foundational steps you need to rank in Google.
| Institution | Semrush |
| Provider | Semrush |
| Instructor(s) | Brian Dean |
| Best for | Beginner and Intermediate SEOs |
| Duration | 1 hour |
| Cost | Free |
| Certificate | Yes |
| Format | Videos |
Final Thoughts
Investing in SEO training is crucial due to the ever-evolving nature of search engines, user behavior shifts, and technological advancements. These courses offer essential knowledge, techniques, and tools necessary to improve website visibility, increase rankings, and drive organic traffic.
SEO training enables individuals to stay updated with the latest trends, understand algorithms, conduct effective keyword research, and optimize content, leading to better online presence and increased conversions.
These online SEO courses will equip you with the necessary skills to navigate the dynamic landscape of search engine optimization and maximize the potential of online content in today’s digital sphere.
