Discover the latest SEO techniques to boost your website ranking. Explore proven strategies and stay ahead in the SEO game.
Do you want to rank higher on Google and drive more organic traffic to your website? If yes, then you need to stay updated with the latest SEO techniques and best practices. SEO is not a one-time thing, but a continuous process that requires constant learning and adaptation.
In this article, we will share with you some of the most advanced SEO techniques that can help you boost your website ranking in 2024 and beyond.
What is SEO and Why Does it Matter?
SEO stands for search engine optimization, which is the process of improving your website’s visibility and relevance for search engines and users. SEO involves various aspects, such as keyword research, content creation, technical optimization, link building, user experience, and more.
SEO matters because it can help you achieve your online goals, such as increasing your brand awareness, generating more leads, conversions, and sales, building trust and credibility, and gaining a competitive edge.
According to a study by BrightEdge, organic search accounts for 53% of all website traffic, making it the largest source of online visitors. Moreover, SEO can provide you with long-term results, as opposed to paid advertising, which stops working as soon as you stop paying.
Latest SEO Techniques to Boost Your Website Ranking
Now that you know what SEO is and why it matters, let’s dive into some of the latest SEO techniques that can help you boost your website ranking. These techniques are based on the current and future trends and algorithm updates of Google and other search engines. They are not easy to implement, but they can provide you with significant benefits if done correctly.
Improve Your Website Loading Speed
One of the most important SEO techniques to boost your website ranking is to improve your website loading speed. Website loading speed refers to how fast your web pages load on different devices and browsers. Website loading speed affects both SEO rankings and user experience, as it influences how search engines and users perceive your website.
According to Google, website loading speed is a ranking factor for both desktop and mobile searches. Google also uses a metric called Core Web Vitals, which measures the quality of user experience based on three aspects: loading, interactivity, and visual stability. One of the Core Web Vitals is the Largest Contentful Paint (LCP), which measures how long it takes for the largest content element to load on the screen. Google recommends that LCP should be less than 2.5 seconds for a good user experience.
Website loading speed also affects user behavior and satisfaction, as it determines how long users are willing to wait for your website to load and how likely they are to bounce, return, or convert.
According to a study by Unbounce, 25% of users will abandon a website if it takes more than 4 seconds to load, and 46% of users will not revisit a website that performs poorly. Moreover, a one-second delay in page load time can result in a 7% reduction in conversions, according to a report by Akamai.
Therefore, improving your website loading speed can help you boost your SEO rankings and user experience, which can lead to more traffic, engagement, and conversions.
Tips and Tools to Improve your Website Loading Speed
- Compress your images and videos using tools like TinyPNG or HandBrake to reduce their file size and loading time.
- Use caching platforms like Cloudflare or WP Rocket to store your web pages on multiple servers and deliver them faster to users.
- Reduce your JavaScript usage and defer or async your scripts to prevent them from blocking the rendering of your web pages.
- Minify your HTML, CSS, and JavaScript files using tools like HTMLMinifier or CSSNano to remove unnecessary spaces, comments, and characters.
- Use a content delivery network (CDN) like Amazon CloudFront or Fastly to distribute your content across multiple servers and locations and reduce the distance between your users and your website.
- Test your website loading speed using tools like Google PageSpeed Insights or GTmetrix to identify and fix any issues that may slow down your website.
Get Your Site Inside of Featured Snippets
Another advanced SEO technique to boost your website ranking is to get your site inside of featured snippets. Featured snippets are special boxes that appear at the top of the search results, above the organic listings, and provide a quick answer to a user’s query.
Featured snippets can be in the form of paragraphs, lists, tables, videos, or images, depending on the type and intent of the query.Featured snippets can increase your visibility and traffic, as they can attract more attention and clicks from users.
According to a study by Ahrefs, featured snippets get 8.6% of all clicks, while the first organic result gets 19.6% of all clicks. This means that featured snippets can steal clicks from the first organic result, which usually gets the most clicks.
Moreover, featured snippets can also help you rank for voice search, as Google often uses them to answer voice queries. Therefore, getting your site inside of featured snippets can help you boost your website ranking and traffic, as well as reach more users who use voice search.
Tips and Tools to Get your Site Inside of Featured Snippets
- Use snippet bait, which is a piece of content that is specifically designed to rank for featured snippets. Snippet bait can be a short paragraph, a bullet list, a numbered list, a table, a video, or an image that answers a user’s query in a clear and concise way.
- Target question keywords, which are keywords that start with words like who, what, when, where, why, and how. Question keywords are more likely to trigger featured snippets, as they indicate a user’s intent to find an answer. You can use tools like AnswerThePublic or AlsoAsked to find question keywords related to your topic.
- Match your content to search intent, which is the goal or purpose behind a user’s query. Search intent can be informational, navigational, transactional, or commercial. You need to understand what kind of content and format users expect to see when they search for a certain keyword, and create your content accordingly. You can use tools like Google Search Console or SEMrush to analyze the search intent and performance of your keywords.
- Optimize your content for featured snippets, which means following some best practices to increase your chances of ranking for featured snippets. Some of these best practices are: using clear and descriptive headings, using short and factual sentences, using lists and tables when appropriate, using schema markup to provide structured data, using high-quality images and videos, and providing a clear and compelling title and meta description.
Create Linkable Assets
The third advanced SEO technique to boost your website ranking is to create linkable assets. Linkable assets are pieces of content that are so valuable, informative, or entertaining that other websites and users want to link to them or share them.
Linkable assets can help you improve your SEO rankings and authority, as they can generate more backlinks, social shares, traffic, and engagement for your website.
Backlinks are links from other websites that point to your website. Backlinks are one of the most important ranking factors for SEO, as they indicate the popularity, relevance, and trustworthiness of your website.
According to a study by Backlinko, the number of domains linking to a page correlates with rankings more than any other factor. Moreover, backlinks can also help you drive more referral traffic, exposure, and relationships to your website.
Therefore, creating linkable assets can help you boost your website ranking and authority, as well as attract more backlinks and traffic to your website.
Tips and Tools to Create Linkable Assets
- Produce high-quality content that provides value to your audience and solves their problems, needs, or desires. High-quality content can be in the form of blog posts, guides, ebooks, white papers, case studies, infographics, videos, podcasts, webinars, etc. You can use tools like BuzzSumo or Ubersuggest to find popular and trending topics and content ideas for your niche.
- Use concept visuals, which are images or graphics that illustrate a complex or abstract concept in a simple and visual way. Concept visuals can help you explain your content better, capture your audience’s attention, and stand out from the crowd. You can use tools like Canva or Piktochart to create stunning concept visuals for your content.
- Repurpose your content into different formats and channels, which means taking your existing content and transforming it into another type of content or distributing it on another platform. Repurposing your content can help you reach more audiences, increase your visibility, and maximize your content’s potential. You can use tools like Lumen5 or Anchor to repurpose your content into videos or podcasts.
Final Thoughts
SEO is a dynamic and evolving field that requires constant learning and adaptation. In this article, we have shared with you some of the most advanced SEO techniques that can help you boost your website ranking in 2024 and beyond.
These techniques are:
- Improve your website loading speed
- Get your site inside of featured snippets
- Create linkable assets
By implementing these techniques, you can improve your SEO performance and stay ahead in the SEO game. However, remember that SEO is not a one-time thing, but a continuous process that requires constant monitoring and improvement.
Therefore, you should always keep an eye on the latest SEO trends and algorithm updates, and adjust your strategy accordingly.
