This list of free resources to learn digital marketing in 2023 will open you up to opportunities and the free resources you’ve been looking for, so make sure you go through the whole list and pick your desired resource to start with.
2023 is getting to the end, and you’ve not achieved your goal of being a successful digital marketer, or you’ve not grown in your digital marketing career. What are your plans for 2024?
To be honest, digital marketing is not easy, but it’s simple. What do I mean by that? Most people fail in digital marketing because of a lack of proper skillsets, and having the right mindset. As I said, digital marketing is simple when you know what to do and also do it at the right time. And this boils down to setting yourself up for success.
Learning a high-income skill will set you at a good pace in achieving a new height in either your digital marketing career or in becoming a successful digital marketer.
Digital marketing is more of a science than an art. Meaning when you follow principles no matter who you are, or where you are from you will succeed. Digital marketing is about creating a system to follow in a templatized format and adjusting it to suit different scenarios in your niche.
Online marketing has changed lately because of how different online marketing platforms have changed their algorithm. And it can be challenging if you lack the skills needed to navigate these platforms.
I will cover resources in different platforms and subjects in digital marketing, from content marketing, affiliate marketing, search engine marketing, social media marketing, search engine optimization, email marketing, blogging, video marketing, and lots more.
Are you ready!!! Let’s get started, I think I’ve said a lot in the introduction. But before I go into the list, let me explain more to you why you need to learn digital marketing.
Why Learn Digital Marketing?
I made a blog post about why most Nigerians fail in online marketing. And one of the reasons was because they lack the skillsets. I know I’ve said this before in the introduction, but this should show how important learning is. It’s not only in digital marketing but it cuts across other industries.
To succeed in any business both offline and online, there are things you must have, and these things range from mindset, skillset, toolset, and your time. These attributes work hand-in-hand to ensure your business success.
Your ability to update your skill set, keep a positive mindset, have the latest toolset, and use your time wisely is a roadmap to success.
I don’t want you to go on combing the internet looking for where to learn the skills needed or trying to find out what’s working and what’s not. I will give you an all-inclusive list of my favorite and most recommended resources to learn digital marketing today and stay up to the trends in your industry.
Learning this skill can be costly, and time-consuming trying to find which one resonates with you. If you are someone like me who doesn’t like wasting time on what’s not necessary, then I think you will grab this opportunity with both arms. After all, I used these resources too when I was starting, and to be honest, I still find them useful to date. After all, they are reputable sources to learn because they keep up with industry trends and update their content regularly.
To spice things up, at the end of the list I will also share a link to a YouTube channel that will help you stay positive and motivated in your personal development career. So there’s a lot to get from this article.
Note: To get the best out of these tutors, you need a notebook and a pen to write down every important point they are making. If possible, you could download some for future reference.
Also Read: 9 Steps To Learn Digital Marketing Today From Scratch.
List of Free Resources To Learn Digital Marketing
This list will be divided into two parts, the first part will be resources based on platforms. The second part will be resources based on individuals.
You need to understand that this is a very high-income skill, so some tutors and platforms withhold some of their advanced courses for their premium users. The reason is that what you stand to gain from these courses will be more than whatever they might be charging you for. So, I just had to be upfront with you. But what you will learn for free is more than enough to get started and succeed in digital marketing.
Also, I’m not an affiliate of any of these guys yet. So I don’t get any cash commission by referring you to them. I’m doing this because I love to help you and it’s part of my mission to help beginner digital marketers succeed in the online space.
RESOURCES BASED ON PLATFORMS
These are the list of platforms to learn digital marketing for free. They also offer certification on course completion. But, in most of them, you have to pay a token to participate in their assessment and to get your certificate while some are 100% free. So be free to check all of it out and see which one you like.
1. Hubspot Academy
Hubspot Academy offers a variety of free digital marketing courses, including inbound marketing, content marketing, email marketing, and social media strategy. They provide certifications upon completion.
- Pros: Hubspot Academy provides comprehensive, structured courses taught by industry experts. Their certifications are highly regarded in the marketing industry, making them valuable assets for learners.
- Cons: Some advanced courses might require a paid subscription, limiting access to certain exclusive content for free users.
2. LinkedIn Learning
LinkedIn Learning provides video courses taught by industry experts. Topics include digital marketing strategy, social media marketing, SEO, and online advertising. While some courses require a subscription, there are free videos available on various digital marketing topics.
- Pros: LinkedIn Learning offers a vast library of courses, allowing learners to explore various digital marketing topics. The platform’s integration with LinkedIn facilitates networking and professional growth.
- Cons: Full access to the platform requires a subscription. Free access is limited to a selection of courses and videos.
3. Udemy
Udemy hosts numerous digital marketing courses. While some are paid, there are also free courses available, covering areas such as Google AdWords, SEO, social media marketing, and email marketing.
- Pros: Udemy has a large marketplace with numerous digital marketing courses, often at affordable prices. Free courses provide foundational knowledge and are accessible to a wide audience.
- Cons: Quality of courses can vary. While there are free options, some advanced or specialized courses might require payment.
4. Coursera
Coursera partners with universities and organizations to offer digital marketing courses. While full access to course materials may require payment, you can audit many courses for free, allowing you to access video lectures and some course materials.
- Pros: Coursera partners with top universities, ensuring high-quality content. Free access to course materials allows learners to explore the content before committing to paid options.
- Cons: Certificates and graded assignments usually require payment. Limited interaction with instructors in free courses.
5. Skillshare
Skillshare offers a range of digital marketing classes, including social media marketing, SEO, and content strategy. New users can enjoy a free trial period during which they can access all classes for free.
- Pros: Skillshare’s project-based approach encourages hands-on learning. Free trial periods enable users to access premium content, fostering engagement and skill development.
- Cons: The free trial is limited, and ongoing access to premium courses requires a subscription.
6. edx
edX provides online courses from universities like Harvard and MIT. While many courses are paid, you can audit them for free, gaining access to course materials and lectures.
- Pros: Courses are created by prestigious universities, ensuring academic rigor. Free audit options allow learners to access course materials and lectures.
- Cons: Certificates and graded assignments often require payment. Limited direct interaction with instructors in free courses.
7. Simplilearn
Simplilearn offers free digital marketing resources, including webinars and tutorials. They cover topics such as search engine optimization, social media marketing, and Google Analytics.
- Pros: Simplilearn offers a range of free resources, including webinars and tutorials, providing practical insights. They cover trending topics and tools in digital marketing.
- Cons: Limited depth in free resources compared to paid courses. Interaction with instructors might be limited in free webinars.
8. Ahrefs
Ahrefs provides free tutorials and guides on SEO and digital marketing. Their blog and YouTube channel offer valuable insights into keyword research, link building, and website analysis.
- Pros: Ahrefs provides in-depth, actionable SEO tutorials and guides for free. Their content is highly valuable for marketers aiming to enhance their search engine optimization skills.
- Cons: Focus primarily on SEO might limit the scope for learners interested in broader digital marketing topics.
9. Yoast
Yoast offers free SEO training through their blog and online tutorials. They focus on optimizing websites, especially for WordPress users, and cover topics like on-page SEO and technical SEO.
- Pros: Yoast’s free SEO training focuses on practical aspects and is especially beneficial for WordPress users. Their blog and tutorials provide easy-to-follow guides for optimizing websites.
- Cons: Limited coverage of non-SEO digital marketing topics.
10. Google Digital Garage
Google Digital Garage provides free courses on digital marketing fundamentals, including search engine optimization, social media, and online advertising. The courses are designed for beginners and offer certifications upon completion.
- Pros: Google Digital Garage offers beginner-friendly courses created by Google experts. The content is structured, covering essential digital marketing concepts.
- Cons: Limited advanced topics. Certifications might not be as recognized as some other platforms.
11. Semrush
Semrush offers free courses on SEO, content marketing, and PPC advertising. Their courses cover practical aspects of digital marketing, providing insights into using Semrush tools effectively.
- Pros: Semrush provides practical courses focusing on using their tools effectively. Their content is particularly beneficial for marketers aiming to improve their SEO and PPC strategies.
- Cons: Courses are tool-specific, so learners seeking broader digital marketing knowledge might find limitations.
12. Tutorialspoint
Tutorial Point provides free tutorials and articles on digital marketing concepts. They cover a wide range of topics, including email marketing, social media marketing, and digital advertising.
- Pros: Tutorialspoint offers a wide range of free tutorials and articles on digital marketing topics. Their resources are accessible and cover diverse aspects of digital marketing.
- Cons: Lack of structured courses might require learners to navigate through various articles to grasp comprehensive concepts.
13. WordStream’s PPC University
WordStream’s PPC University offers free resources on pay-per-click advertising. They provide guides, webinars, and tools to help marketers optimize their PPC campaigns and improve ROI.
- Pros: WordStream’s PPC University focuses on pay-per-click advertising, offering detailed guides, webinars, and tools. It’s a valuable resource for marketers aiming to excel in online advertising.
- Cons: Limited to PPC topics. Coverage of other digital marketing areas is not as extensive.
14. Edureka
Edureka hosts free webinars and tutorials on digital marketing strategies and tools. They cover topics such as Google Analytics, social media marketing, and email marketing, providing practical insights for marketers.
- Pros: Edureka provides free webinars and tutorials on various digital marketing topics. Their live sessions offer opportunities for real-time interaction and Q&A sessions with instructors.
- Cons: Limited depth in free resources. In-depth courses and certifications might require payment.
I’ve used most of these platforms for a while now, and they cater to various skill levels, from beginners to experienced marketers, and offer valuable resources to enhance your digital marketing knowledge and skills. One thing you must know is that, in this field, learning never stops, you continue to learn new strategies and adapt to the rapid change of the digital marketing industry.
Each platform has its unique strengths, catering to different learning preferences and needs. So, you need to consider your specific goals and preferred learning styles when choosing a platform to enhance their digital marketing skills.
RESOURCES BASED ON INDIVIDUALS
These are individual tutors who teach about digital marketing. They have a YouTube channel and Websites where they teach all you need to know about digital marketing. Also, some of them charge some tokens to gain access to their premium courses.
1. Neil Patel
Neil Patel is one of the most influential online marketers in the world. He is the co-founder of several successful companies, such as Crazy Egg, Kissmetrics, and Ubersuggest. He has a popular blog, podcast, and YouTube channel where he shares his insights and tips on SEO, content marketing, social media, email marketing, and more. He also offers free and paid courses on his website, such as Digital Marketing Mastery and SEO Unlocked.
2. Ferdy Korpershoek
Ferdy Korpershoek is a web designer and WordPress expert who teaches you how to create beautiful and functional websites using WordPress and other tools. He has a YouTube channel with over 542K subscribers where he uploads tutorials on topics like WordPress, Elementor, Divi, WooCommerce, Shopify, Affiliate Marketing, and more. He also has several courses on Udemy where he goes more in-depth into some of these topics.
3. Adam Enfroy
Adam Enfroy is a marketing strategist and digital marketing consultant who helps you scale your blog like a startup. He has a blog where he writes about topics like blogging, SEO, affiliate marketing, email marketing, social media marketing, and more. He also has a YouTube channel where he shares his best strategies and tips on how to grow your online business. He has a free video masterclass where he teaches you how to create a profitable blogging business in the 2020s. I’ve always enjoyed his free masterclass, it’s one of the best out there.
4. Senator We Run Ads
Senator We Run Ads is a digital marketing agency and training platform founded by Ovais Ahmad. He is a performance marketing consultant and trainer who helps entrepreneurs and marketers succeed with online advertising and digital marketing. He has a YouTube channel where he uploads videos on topics like Google Ads, Facebook Ads, ChatGPT, SEO, eCommerce, and more. He also has courses on Udemy where he teaches you how to become a freelance virtual assistant, website manager, and content creator.
5. Wes McDowell
Wes McDowell is a web strategist and digital marketing expert who helps you create a website that works for your business. He has a website where he offers web design and marketing services, as well as free resources like starter kits, quizzes, and video masterclasses. He also has a YouTube channel where he uploads videos on topics like web design, user experience, internet marketing, SEO, social media marketing, and more.
6. Adam Erhart
Adam Erhart is a marketing strategist and content creator who helps you learn proven marketing strategies to grow any business. He has a podcast where he interviews successful entrepreneurs and marketers and shares their stories and insights. He also has a YouTube channel where he uploads videos on topics like digital marketing, social media marketing, email marketing, content marketing, SEO, ChatGPT, and more. He also has courses on Udemy where he teaches you how to master digital marketing and SEO.
7. Azharul Rafy
Azharul Rafy is a content creator and digital marketer who teaches you how to make money online with various skills and platforms. He has a website where he offers freelance services and courses on topics like data entry, web design, WordPress, eCommerce, Shopify, ChatGPT, and more. He also has a YouTube channel where he uploads tutorials on these topics as well as tips on freelancing and online business.
8. Eddie Maalouf
Eddie Maalouf is a digital marketing tutor who teaches online courses and coaching programs on various topics such as Google Ads, Facebook Ads, YouTube Ads, and more. He has a YouTube channel, where he uploads videos on various aspects of digital marketing, such as how to hire properly for your business, how to use Google Ads effectively, how to grow any business fast, and more. He also offers Free Training, based on his own strategies and methods that are making him millions of dollars every year.
9. GoDaddy Help Center YouTube Channel
GoDaddy Help Center YouTube Channel is the official YouTube channel of GoDaddy, one of the largest domain name registrars and web hosting providers in the world. The channel offers helpful videos on how to use GoDaddy’s products and services, such as domains, websites, email, eCommerce, SEO, social media marketing, ChatGPT, and more. The channel also features success stories of entrepreneurs who use GoDaddy to grow their online presence and business.
Bonus: You can check out Myron Golden‘s YouTube channel. He has a lot of cool stuff in there, from personal development, to motivations, and lots more. Also, you can check out GaryVee‘s YouTube channel, he does a great job of putting out motivational content about social media marketing. Last but not least is DanLok‘s YouTube channel. You probably might know him for his great content in sales, and closing.
Final Thoughts
I’ve given you my comprehensive list of resources where you can learn digital marketing for free today. That’s my part, your part is to use it to the fullest and implement what you will learn from those platforms and tutors.
Also, never give up. Most people quit before they even begin, and I’m sure that’s not you. So, with all amount of sincerity in my heart, I urge you to learn these high-income skills because sooner than later you will smile as you made this decision.
I’ve said a lot already, so it’s time for you to take action now and avoid procrastination.
Also Read: Digital Marketing Fundamentals Overview For Beginners.
