These 7 Best Content Marketing Tools are a curated list of seven highly effective tools that aid in planning, creating, distributing, and analyzing content for marketing purposes.
It caters to various aspects of content marketing, helping businesses and individuals streamline their content creation processes, enhance engagement, and optimize their overall marketing strategies.
Importance of Using These 7 Best Content Marketing Tools in your business
Content marketing tools have become essential for business success in the digital marketing industry. These tools play a crucial role in maximizing the impact and reach of content efforts. Here’s why they are essential:
- They help in content ideation, planning, and creation.
- They provide aid in creating visually appealing and engaging content without necessarily having pro skills.
- They help in getting your content to the right audience at the right time through various channels.
- They help in creating content that will be optimized for the search engine to show in search results.
- They provide you with a data-driven report on how your content is performing and where to make improvements.
- They provide you with time-saving and consistent content distribution and outreach.
- They also give you leverage over your competitors by staying up to date on industry trends.
Follow me as I explain each tool with features and pricing, one after the other with two examples each, giving you an alternative when choosing your preferred content marketing tools.
The below-listed tools are picked based on personal experience and also reviews from their users, proving them to be the best. You can do your research to see more tools that might also interest you.
Now let’s delve into the main deal of the day.
Tool 1: Keyword Research Tools
Keyword research tools are like treasure maps for content creators and marketers. Imagine you’re on a quest to find the perfect words that people are using to search for information online.
These tools swoop in with their magical insights, helping you discover the most sought-after keywords that can boost your website’s visibility and make your content shine like gold in the vast expanse of the internet.
Just like an investigator, you’ll uncover valuable clues about what your audience wants, ensuring your content resonates and stands out in the crowded digital world.
Tool 1: Google Keyword Planner
Google keyword planner is a tool used for keyword research and planning of keyword campaigns. It’s a free tool that gives you insights into keyword density and cost per click.
Features
- Keyword explorer
- Keyword density
- Keyword CPC
- Creating new Ads campaigns
Plan and Pricing
| Plan | Pricing |
| No Plan | $0 |
Tool 2: Ahrefs
Ahrefs is a premium keyword research tool that has many premium services for the following features. They also have a free plan with limited access to their resources.
Features
- SEO dashboard
- Site audit
- Site explorer
- Keyword explorer
- Content explorer
- Rank tracker
- SERP comparison
- Competitive Analysis
- Alerts
- Batch Analysis
- Reports sharing, etc.
Plan and Pricing
| Plan | Pricing |
| AWT | $0 |
| Lite | $99/month |
| Standard | $199/month |
| Advanced | $399/month |
| Enterprise | $999/month |
Tool 2: Content Creation and Ideation Tools
Content creation and ideation tools are like your creative partners in the digital world.
Just imagine having a brainstorming friend that helps you come up with amazing ideas and then transforms them into stunning visuals, captivating articles, or engaging videos.
These tools take your inspiration and turn it into reality, letting you unlock your inner artist without needing to be a tech guru.
So, whether you’re a wordsmith, an artist, or a video enthusiast, these tools are like your virtual genie, granting your content wishes with a magical touch.
Tool 1: Canva
Canva is a free and paid graphics design tool for creating awesome designs for your brand and staying consistent with color schemes and fonts. It has a lot of editable templates for all your desired graphics design needs.
Features
- Video Background Remover
- Premium video editor
- Image background remover
- Premium content
- Instant animation
- Schedule social
- Awesome design templates
- Transparent images
- Brand consistency, etc.
Plan and Pricing
| Plan | Pricing |
| Free | $0 |
| Pro | $31/month |
| For Team | $73/month |
Tool 2: BuzzSumo
BuzzSumo is an award-winning content marketing tool that gives you insights on your target keyword, engagement, and outreach across social and search.
Features
- Content Ideas Generator
- Content Analyzer
- Question Analyzer
- Backlink Analyzer
- Journalist Database
- Coverage Reports
- Slack Integration
- YouTube Analyzer
- Advanced Chrome Extension
- Article Uploads
- RSS Feed
- Granular Location Search
Plan and Pricing
| Plan | Pricing |
| Basic | $199/month |
| Content Creation | $249/month |
| PR and Comms | $249/month |
| Suite | $499/month |
| Enterprise | $999/month |
Tool 3: Content Management and Planning Tools
Content management and planning tools are like your event organizers of the world of content marketing.
They’re the wizards behind the scene that help businesses and content creators effortlessly arrange, schedule and polish their online content.
Think of them as your assistants for all things digital, ensuring that your content shines bright and reaches its intended audience with finesse.
Tool 1: WordPress
WordPress is an open-source content management system for creating stunning websites and blogs for your business.
Features
- Simplicity
- Flexibility
- Publish with Ease
- Publishing Tools
- User Management
- Media Management
- Full Standards Compliance
- Easy Theme System
- Extend with Plugins
- Built-in Comments
- Search Engine Optimized
- Use WordPress in Your Language
- Easy Installation and Upgrades
- Importing website
- Own Your Data
- Freedom
- Community
- Contribute
Plan and Pricing
| Plan | Pricing |
| Free | $0/month |
| Personal | $4/month |
| Premium | $8/month |
| Business | $25/month |
| Commerce | $45/month |
| Enterprise | $25k/year |
Tool 2: Trello
Trello is the visual tool that empowers your team to manage any type of project, workflow, or task tracking. Add files, checklists, or even automation.
Features
- A productivity powerhouse
- Manage tasks with ease
- See work in a whole new way
- Scale your team with Trello
- Your work, your way
- Automate your workflow
- Get peace of mind with advanced security
Plan and Pricing
| Plan | Pricing |
| Free | $0/month |
| Standard | $5/month |
| Premium | $10/month |
| Enterprise | $17/month |
Tool 4: SEO Tools
Search engine optimization tools are like content marketing buddies that help websites shine their brightest on the search engine result page.
Just imagine them as your trusty friends, tirelessly working behind the scenes to solve the secrets of Google’s algorithms, suggesting improvements, and strategizing ways to boost your website’s visibility.
They’re like a superhero’s utility belt for online success, giving you the power to analyze, optimize, and conquer in the digital realm.
Tool 1: Google Search Console
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
Features
- Site Monitor
- Site issues and security detection
- Site performance
- Site maintenance
Plan and Pricing
| Plan | Pricing |
| Free | $0/month |
Tool 2: Rank Math
Rank Math is an SEO tool that uses machine learning to guide content writers on how to write SEO-friendly content.
Features
- Easy to follow Setup Wizard
- Clean, & Simple User Interface
- Content AI – Your Personal AI Assistant
- Built-In Advanced SEO Analytics Module
- Google Index Status
- Google Analytics 4 Integration
- Rank Tracker
- Keep an Eye on Position History
- Ranking Keywords for Posts
- The Most Advanced Schema Generator
- Import Schema Markup from Other Websites
- Add Knowledge Graph Meta Data
- Keyword Comparison & Google Trends Tool
- XML Sitemap, etc.
Plan and Pricing
| Plan | Pricing |
| Free | $0/month |
| Pro | $59/month |
| Business | $499/month |
| Agency | $399/month |
Tool 5: Analytics and Insights Tools
Analytics and Insights Tools are like your personal investigators for data.
They dig through enormous information, finding hidden treasures of knowledge that reveal patterns, trends, and valuable insights. Imagine them as super-powered magnifying glasses, helping you make sense of the chaos in your data universe.
They turn raw data into actionable wisdom, guiding you to make informed decisions that can transform your business into an income stream.
Tool 1: Google Analytics 4
GA4 is a free Google website analytics tool that gives developers and website owners insights into how their site is performing.
Features
- Advanced dashboard
- Insights
- Acquisition
- Engagement
- Monetization
- Retention
- Demographics
- Technology
Plan and Pricing
| Plan | Pricing |
| Free | $0 |
Tool 2: Ahrefs
Ahrefs is a premium keyword research tool that has many premium services for the following features. They also have a free plan with limited access to their resources.
Features
- SEO dashboard
- Site audit
- Site explorer
- Keyword explorer
- Content explorer
- Rank tracker
- SERP comparison
- Competitive Analysis
- Alerts
- Batch Analysis
- Reports sharing, etc.
Plan and Pricing
| Plan | Pricing |
| AWT | $0/month |
| Lite | $99/month |
| Standard | $199/month |
| Advanced | $399/month |
| Enterprise | $999/month |
Tool 6: Social Media Promotion Tools
Social media promotion tools are like your marketing friends in the digital world. They’re the magic wands that help spread the word about your awesomeness.
These tools accelerate your posts, schedule content to pop up when your audience is most active, and provide insights that let you fine-tune your strategy.
Imagine having a team of social media experts at your fingertips, ready to make your online presence shine brighter in the congested digital world.
Tool 1: Sprout Social
Sprout’s unified social media management platform enables your team to extract real business value, strengthen your market position and drive revenue—quickly.
Features
- Facebook & Instagram Ads Comment Moderation
- Mobile Inbox Push Notifications
- Included in All Plans
- Message Tasking
- Helpdesk Integration
- Engagement Reporting, etc.
Plan and Pricing
| Plan | Pricing |
| Standard | $249/month |
| Professional | $399/month |
| Advanced | $499/month |
| Enterprise | Negotiable |
Tool 2: Social Pilot
Social Pilot is an all-in-one social media management platform for publishing your social media content. It also comes with a 14 days free trial for all plans.
Features
- Effortless User Interface
- Cost-effective Plans
- Continuous Innovation
- Comprehensive Support
- Publishing
- Analytics and Reports
- Engagement
- Collaboration
- White label
Plan and Pricing
| Plan | Pricing |
| Professional | $30/month |
| Small Team | $50/month |
| Agency | $100/month |
| Agency+ | $200/month |
Tool 7: Email Marketing Tools
Think of email marketing tools as having a personal messenger that reaches thousands of people at once, without you lifting a finger.
Email marketing tools do just that, they’re like your digital assistant, helping you craft captivating messages, schedule delivery times, and track who’s engaging with your content.
It’s like having a virtual conversation with your audience, building connections, and turning curious readers into loyal customers.
Tool 1: Mailchimp
MailChimp is an automated email marketing platform for growing your business.
Features
- Landing page
- Marketing automation
- Market segmentation
- Dynamic webpage
- Analytics
- Personalization
Plan and Pricing
| Plan | Pricing |
| Free | $0/month |
| Essential | $6.50/month |
| Standard | $10/month |
| Premium | $175/month |
Tool 2: Constant Contact
Constant Contact connects you to the tools you need to grow and succeed in content marketing. They enhance collaboration and build strong relationships with each other so that everyone feels included, supported, and heard. It also comes with a free 14-day trial.
Features
- Reporting
- Ready-made Templates
- Marketing Automation
- Customer List Management
- Lead Generation Landing Pages
- Social Posting
- Integrations
- Surveys, Polls, and Event RSVP
Plan and Pricing
| Plan | Pricing |
| Lite | $12/month |
| Standard | $35/month |
| Premium | $80/month |
Final Thoughts
In the rapidly evolving world of content marketing, having the right tools at your disposal can make all the difference in achieving success.
The 7 best content marketing tools presented here offer a range of functionalities that empower marketers and businesses to create, distribute, and analyze content with precision and effectiveness.
By leveraging these tools, you can elevate your content marketing strategy, enhance audience engagement, and stay ahead in the competitive digital marketing industry.
Explore these content marketing tools now, and unlock your creativity, streamline your strategies, and achieve remarkable results.
Your content journey begins here! So don’t miss out on these game-changing tools. Take action today and have a long-term benefit.
